Archive for November, 2011

Six alternatives to “No Comment” and why you should use them

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Six alternatives to “No Comment” and why you should use them

You may be one of the lucky ones who never find themselves in front of the media over a contentious issue or crisis.  However – conflict is exactly what makes news ‘news’ and if you watch the news tonight you will see that common theme behind every story – conflict – man versus the environment, political party versus political party, big corporate versus little guy – you get what I mean.

So if you find yourself in a crisis situation or ...

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8 Top Tips On How To Host A Successful Media Launch

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8 Top Tips On How To Host A Successful Media Launch

When launching an event for a client it’s not a one off activity, it should be a part of an over-arching strategy. Events provide companies with opportunities to extend their reach within target markets to build relationships. First, however, you need to identify your stakeholders, key messages and have a view to build long term relationships, otherwise there is no point.

Have you ever been to an event and after a very short time wondered why you were invited in the ...

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The 7 Deadly Sins of Television Interviews

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The 7 Deadly Sins of Television Interviews

In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation they represent.  Some sins are worse than others but regardless they will all lead to a bad experience that could leave a reputation in tatters.  Below are seven of the most deadly of all sins when it comes to television interviews.

1. Sloth – the avoidance of any work

Going into an interview without any research on ...

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When Times Are Hard, Innovate

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When Times Are Hard, Innovate

Introduction

The crisis which Europe (mainly) is suffering the last couple of years has resulted in numerous negative consequences, as reported in most of the media. But it has also resulted in the emergence of new technology-based companies and an increase in foreign investment and alliances in various markets, as well as reforms to the financial, educational, and government infrastructure in the countries of the south part of Europe. It may be that the crisis will emerge as a ‘blessing in ...

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Don’t make a drama out of a crisis

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Don’t make a drama out of a crisis

Sooner or later, every company will be faced with a crisis that has the potential to damage its reputation. Sometimes this crisis can be contained in-house; more often than not, and especially in today’s 24/7 media world, news of the problem leaks rapidly to the media, which has the power to destroy the most carefully nurtured company image almost overnight.

For the many businesses that work with hazardous materials or processes that can be dangerous to the environment and people, the ...

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