Archive for December, 2011

Finding The Right Angle For Print Media

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Finding The Right Angle For Print Media

Print media is the ideal medium if you want to provide an extended message to your audience and you want them to keep your story as reference. If you’re serious about promoting your brand and business activities using this medium, then you must present your story using the right angle.

There are few things more important when putting a story to a journalist than knowing where you see your story fitting in their publication. It’s easy to think, for example, that ...

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Social Media – A Heretic’s View

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Social Media – A Heretic’s View

No Better Place

I guess there’s no better place than the Evoke Network for me to confess the terrible heresy I’ve been carrying around for months now: I don’t believe in Social Media.

I’m not some Luddite with his head in the sand, or some old soldier who doesn’t believe that new weapons can possibly be as effective as ones successful in ancient wars. My agency has been building web sites since 1990 and we’ve been translating brands to social media since ...

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