Archive for February, 2012

Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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The Changing Landscape of Crisis Management

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The Changing Landscape of Crisis Management

Reputation is undoubtedly an organisation’s most valuable asset. It is what every company is built on. Organisations invest huge resources in establishing their brands in both the marketplace and in the public eye.

It is essential for businesses to have an exact understanding of their audiences and their expectations. Building relationships with stakeholders is central to every company’s success.

As Abraham Lincoln once said, “Character is like a tree and reputation like its shadow. The shadow ...

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