Archive for March, 2012

Top Tips for B2B PR

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Top Tips for B2B PR

To stay ahead of competitors in the highly competitive and crowded B2B market, organisations need to ensure they are utilising all of their resources effectively.

In this era of social media, companies need to look beyond traditional B2B public relations and develop their own digital PR strategies to ensure maximum brand exposure.

There is no question that social media is an effective tool, whether it is increasing brand awareness, enhancing your ...

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Be a Leader, even in a downturn

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Be a Leader, even in a downturn

It’s easy to feel despondent and negative in a recession when all we hear on TV and radio is gloom and doom, coupled by a worrying decrease in our businesses bank balances and the reluctance of our customers to part with resources for projects that had usually been deemed as routine.

However, even at times of perceived hardship like the current ones, savvy businesses can reap rewards and – with a ...

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