Archive for May, 2012

Do You Know The Right People

Posted by:

Do You Know The Right People

People and relationships are way more important in the corporate world than many people
even seem to realize. People will get you places you cannot get to on your own. As vague
as that statement sounds, it is basically the logic behind networking. Networking could get
you the referrals and business that you need to go that much further in your business. This
is especially important for small businesses that are trying to stay alive amidst ...

Continue Reading →
0

The Value of Sponsorships

Posted by:

What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

Continue Reading →
0