Archive for June, 2012

There is more to video than meets the eyes

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There is more to video than meets the eyes

Whether you are a PR and Marketing Consultancy or a manufacturing company, you will at some stage in your business life get involved in recruiting new staff. If your recruitment campaign is short and you are hiring among a very narrow field of specialism you can do it the conventional way. But what if you are a large organisation, say a chain of shops, and
you are recruiting for dozens of vacancies? Chances are that your personnel department will be inundated with applications, and ...

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

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