Archive for July, 2012

By 2050 the world’s population will exceed 9 billion. An increasing population, coupled with increased levels of consumption worldwide – but particularly in emerging economies – will place unprecedented demand on ecological systems and natural resources.

For developed countries, such as those in Europe and the North America, the footprint is already high; to support the world at a similar levels of consumption would require the resources of more than three ...

A year ago the Chartered Institute of Marketing undertook the task of benchmarking social media among marketers (in-house and agency).  The first set of results, called Wave One, has been available online through an attractive infographic chart for a while and we’ve used some of the findings in a number of blogs we have been publishing on the subject since.

The results of Wave Two were announced at a meeting in London during June and these provide a more in-depth ...