Archive for September, 2012

Creating the News

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Creating the News

Any organisation knows that keeping its name consistently on the minds of journalists and editors is an integral component of gaining meaningful media placements.

So what happens when an organisation isn’t releasing a new product or service or holding an event?

It’s quite simple really – the news must be created!

An effective way in which this can be done is through research, survey results and statistics.

This data can provide an ideal media story and a way to keep your brand exposed. Whether ...

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