Archive for November, 2012

Futurology, for PR

Posted by:

You would have noticed that I enjoy talking about innovation and in particular how future applications will evolve to affect the field of communication, and therefore our own area of expertise.

I am a great believer that we have firmly entered into a new era of communication standards, one in which our role as PR professional will change radically. Yes, of course, for a few more years we’ll still be making a few bucks following the old order, but what the ...

Continue Reading →
0

The demise of local media may be bad for PR

Posted by:

The demise of local media may be bad for PRPrinted media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.

Instinctively many PR professionals may just shrug this matter off as either trade media or the ...

Continue Reading →
0