Archive for June, 2013

Meeting the press: Looking your best on camera

Posted by:

Meeting the press: Looking your best on camera

Our Spanish partner Grupo Albión gives some tips on how to look best on camera.

In any walk of life, be it business or pleasure, leaving a good impression is truly priceless. And in this day and age, the press has the power to make or break reputations. To this end, we at Grupo Albión have put together a few starter tips for those keen to take full advantage of their encounters with the media.

  • White shirts “glow” ...
Continue Reading →
1

DIY Video Production – common (best) practice?

Posted by:

DIY Video Production – common (best) practice?

In this blog Henk Vaars of Evoke Network member Mediadunes discusses the development of video production. He is a specialist in a new field which he calls New Business PR. His role is simple: to boost your financial gain by getting higher marketing PR to sales change.

Throughout 2012, video for B2B businesses showed an upward trend in effectiveness and you can expect this to continue well into 2013 and beyond.

But first ...

Continue Reading →
0

Getting to the Top of Search Mountain

Posted by:

Getting to the Top of Search Mountain

Paul Frankel, President of Origin, explains what it takes these days to get to the top of search mountain.

By now, everyone in marketing and PR knows that search is important. But to give you some of idea of how important it has become, let’s look at some recent statistics:

  • A recent study from Forrester Research reports that 70% of US consumers trust brand and product recommendations from friends and relatives, but only 10% trust ...
Continue Reading →
0

The dos and don’ts of interviews with news editors

Posted by:

The dos and don’ts of interviews with news editors

Our Spanish colleague Jorge López of Grupo Albión gives some tips on what to keep in mind while giving interviews and therefore how to build a good relationship with news editors:

When pitching your organization’s story to news editors, there are fundamental do’s and don’ts that you as a public relations professional should follow. Here are some useful tips about working with the media. Remember, the press is not your enemy!

Do:

  • Review message points before interview; keep handy for phone interview
  • Know your ...
Continue Reading →
0