Archive for November, 2013

Can you handle a crisis?

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Can you handle a crisis?

By Marta Gonçalves, Managing Partner of Say U Consulting 

When faced with the complexity of the widespread crisis scenario we experience today, numerous companies have been considering more seriously the necessity to anticipate and adapt.

Nowadays, in order for a communication strategy to be sustainable in the long run it must necessarily establish a plan for crisis management. Companies need to acknowledge there isn’t an action void of risk and that it becomes crucial to create efficient and adequate responses to their chosen ...

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