Archive for May, 2015

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

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PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans.

At the end of the film, Anna, Princess of Arendelle eventually ends up falling for Kristoff, a true outdoorsman with a penchant for ‘eating boogers because every guy does it’, living and eating carrots with his mangy reindeer and taking an occasional bath here and there, seems like a MIS-MATCH made in heaven. He is a bit ...

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Can you connect with your audience?

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Can you connect with your audience?

Storytelling is not a new concept but with the explosion of social media and content marketing the strategy of telling a story as an element for direct and indirect marketing has become a strategic opportunity.

Traditionally, emotion is not something we look for in business – we are taught to be effective, efficient and result-oriented. However, what leads us to try to accomplish our goals always starts with a story that has a meaning to our brand, our company and our ...

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