Archive for July, 2015

Do you know how to tell a relevant story?

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Do you know how to tell a relevant story?

When confronted with the harsh economic situation that was been felt worldwide, and in Portugal specially, the most common reaction of brands was one of concern. Reducing costs in order to “survive” the crisis and the expectations regarding the future to come have become two of the most important forces to guide the performance of most companies.

This attempt at precaution, as natural as it may seem, also meant that communication was pushed out of the spotlight. “First we must survive, ...

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