Marketing Elements

Want an innovative, creative public relations and marketing agency that will boost your position in the marketplace and get people talking about your brand?
That’s Marketing Elements – a strategic and creative consultancy committed to delivering real, measurable results and designing campaigns that get people talking.

Established in 1995, Marketing Elements is a fully integrated marketing and public relations agency with expertise extending across business, consumer, professional services and not for profit sectors.

Our passion for our work is unmistakable. It translates into amazing results for our clients.

 

Our Core Services

Publicity and Media Relations

Experts in media relations and publicity with adept skills in writing for media and target publics, we prepare materials that have creative angles and concise messages to cut through the chaos.

More than just getting ink on paper, we create news angles with bite and campaigns that cut through the chaos.

Our true skill is in working with journalists and understanding the requirements of different types of media to achieve quality media coverage. We will work tirelessly to fulfil your goals and grow your profile, your company’s profile and your product or brand.

Media Skills Training

If anyone in your organisation deals directly with media, media interview training is a must. It’s important any representative knows how to best promote your business. It’s not easy for many, and that’s where opportunities are not maximised or worse, mistakes made.

Our media training is backed by a wealth of industry experience, so you know that you’re receiving quality training from Marketing Elements. By the conclusion of one of our media training sessions you will be equipped to face a journalist with confidence and deliver the message you want delivered.

Tailored to meet clients’ individual needs, we offer training in television, radio and print interview techniques to ensure you get your message across to media – the way you want.

All training is recorded on a DVD for replay and evaluation and you will leave this session understanding what media want and how to face the media with confidence.

Event Management

Marketing Elements can help you with your experiential marketing and brand activation objectives by helping you to create memorable events that captivate your audience, not capture them. We have extensive expertise in developing and coordinating events ranging from boardroom functions to large roadshow promotions and spectacular outdoor celebrations that turn consumers and business partners into active promoters of your brand or product.

Big bang or small and intimate? We offer a total event management service, to include theming, venue selection, catering, invitation design, staging and entertainment. We can ensure events are integrated into broader marketing strategies.

Issues & Crisis Management

In the face of an issue or crisis, Marketing Elements is dedicated to helping our clients minimise sensitive situations by implementing innovative communications programs.

Issues Management

Issues management is about maintaining the viability and reputation of organisations by anticipating, understanding and keeping in touch with significant currents through society. It is the process by which organisations identify and evaluate the issues that may impact significantly on it.

Marketing Elements works with its clients to anticipate, understand and monitor issues which may potentially affect your business and reputation. Marketing Elements can develop an Issue Register to ensure your organisation is prepared and can minimise any potential impact on your business. By being in front of the issues, this will help establish you as a leader in your industry. We can then plan a proactive and reactive campaign that will help boost your organisation’s leadership position in the media and your industry.

Crisis Management

Marketing Elements are expert communicators in a crisis. We can help you to respond to a business crisis in an effective, timely manner to avoid or minimise damage to your organisation’s profitability, reputation or ability to operate.

Crisis communication is essential for every organisation. If you are not prepared for a crisis when it hits, or worse hits the media, you can do irreparable damage to your institution’s reputation. A poor or ill-prepared reaction to an issue escalates it into a crisis which impacts professional standing, image and goodwill among stakeholders.

Marketing Elements can develop a Crisis Communications Plan to minimise negative public and media impact on your business. We can guide you through the critical stages of media management, handle the media onslaught, prepare and disseminate key messages to ensure minimal impact.

Sponsorship Management

Marketing Elements has a solid expertise delivering relevant, cost effective, meaningful sponsorship campaigns for our clients.

By first assessing your current competitive environment, marketing and business objectives, target audience and resources, Marketing Elements will source those opportunities and execute strategies that deliver tangible value.

Marketing Elements has developed a comprehensive evaluation system which considers press coverage, survey data, online activity and other indicators to assess sponsorship recognition and exposure.

With our experience you can be assured your sponsorship dollars represent real business investment.

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