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Why marketing is emotional

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Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

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End Of Print Media – the Sequel

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End Of Print Media – the Sequel

Those of you who are following my blogs will remember that a while ago I wrote at length about the demise of local media.  The undisputed decline of printed media is currently reflected in the 30% reduction of newsroom staff and the 50% downturn in advertising revenue. No industry can sustain such high levels of decline, so radical measures are required if good journalism is to be preserved.

This topic was the focus of a talk run by the ...

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SKF showcases a series of energy efficient solutions at Sustainability Live

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SKF showcases a series of energy efficient solutions at Sustainability Live

Luton, 09 April, 2013: SKF will be demonstrating a variety of innovative tools for reducing energy consumption at Sustainability Live, which runs at the NEC, Birmingham from 16th-18th April 2013. SKF’s large and ever expanding energy efficient product portfolio will be a focal point of Sustainability Live, which is a key event for those involved in sustainable energy, water and energy from waste.

One of the latest solutions on show will be the SKF WAVE seal, a low friction shaft sealing solution. ...

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SKF equips teams in 2013 Formula One season

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SKF equips teams in 2013 Formula One season

With the start of the Formula One World Championship, SKF announces that it will equip the majority of the F1 cars with wheel bearings, making the company the leader in this bearing application for Formula One single seaters.

In addition to drawing on its five technology platforms (Bearings and units, Seals, Mechatronics, Services, and Lubrication Systems) SKF also taps into the knowledge gained from maintaining the longest running technical partnership in the sport of Formula One with Scuderia Ferrari, whose main ...

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Argon showcases innovative CBRN simulation tools on YouTube

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Argon showcases innovative CBRN simulation tools on YouTube

Argon Electronics has launched a YouTube channel to showcase its innovative CBRN simulation training equipment, offering viewers an opportunity to see the products being deployed in settings similar to the training scenarios in which they are used.  The videos are also available to watch on the individual product pages of the Argon Electronics website.

The Argon YouTube channel, which has 20 videos so far, covers a wide range of the simulation products Argon has available.  Viewers can watch product videos featuring theContinue Reading →

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