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2012 Outlook – modest growth in Asia and the USA, ‘benign’ recession in Europe?

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2012 Outlook – modest growth in Asia and the USA, ‘benign’ recession in Europe?

If you had time to peruse the 2012 Morgan Stanley Global Economic Forecast in between munching through the Turkey and the mince pies, you would have noticed it’s a pretty mixed bag but not necessarily fun reading.

Globally, the perception is that growth will be more modest than previously forecast due mainly to poor performance in the USA and stagnation at best (with the risk of recession) in Europe.

Indeed, Europe remains the greatest concern. ...

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Don’t make a drama out of a crisis

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Don’t make a drama out of a crisis

Sooner or later, every company will be faced with a crisis that has the potential to damage its reputation. Sometimes this crisis can be contained in-house; more often than not, and especially in today’s 24/7 media world, news of the problem leaks rapidly to the media, which has the power to destroy the most carefully nurtured company image almost overnight.

For the many businesses that work with hazardous materials or processes that can be dangerous to the environment and people, the ...

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B2B Social Media – myth vs reality

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B2B Social Media – myth vs reality

There has been a lot of noise in many marketing communication quarters about the need for B2B (Business to Business) organisations to engage in the social media arena. At 4CM we regularly come across clients who are either interested in exploring these new channels, putting in place the appropriate strategy, or simply want to know more about the topic. Business to Consumer (B2C) marketers have been active in the social media arena for a while now, but there is still ...

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