Author Archive

Can you handle a crisis?

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Can you handle a crisis?

By Marta Gonçalves, Managing Partner of Say U Consulting 

When faced with the complexity of the widespread crisis scenario we experience today, numerous companies have been considering more seriously the necessity to anticipate and adapt.

Nowadays, in order for a communication strategy to be sustainable in the long run it must necessarily establish a plan for crisis management. Companies need to acknowledge there isn’t an action void of risk and that it becomes crucial to create efficient and adequate responses to their chosen ...

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Great start to 2013!

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Great start to 2013!

We congratulate SayU, our Portuguese PR partner, on gaining a new client in IT consultancy!  A good start of 2013.

Click here to read more.

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The value of good Media Skills

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The media is the most powerful marketing tool in the world today. In fact, we spend more time ‘consuming’ the media than we do actually ‘talking’ to one another.

As our society becomes even more open and accountable, it is increasingly likely the activities of people and organisations in the public eye will be questioned by the media.

The media also define our culture and media outlets set the daily agenda. ...

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Futurology, for PR

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You would have noticed that I enjoy talking about innovation and in particular how future applications will evolve to affect the field of communication, and therefore our own area of expertise.

I am a great believer that we have firmly entered into a new era of communication standards, one in which our role as PR professional will change radically. Yes, of course, for a few more years we’ll still be making a few bucks following the old order, but what the ...

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The demise of local media may be bad for PR

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The demise of local media may be bad for PRPrinted media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.

Instinctively many PR professionals may just shrug this matter off as either trade media or the ...

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