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Getting The Best from Interviews

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Getting The Best from Interviews

When the time comes for a company spokesperson to front the firing line, so to speak, by agreeing to a media interview, there are some key points to remember that can make the process a little less painful for those unfamiliar with being interviewed.

The objective for any interview is to promote your brand/company and get the best possible outcome from the interview, regardless of whether you have only a positive story to tell or you are responding to a crisis.

Using ...

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The good, the bad and the ugly

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The good, the bad and the ugly

Corporate blogs are now viewed as an essential forum of communication for businesses and organisations operating in today’s social media marketplace.

There is no doubt that social media is an effective tool in brand marketing whether it is increasing brand awareness, enhancing your image, creating stakeholder relationships or generating sales and revenue.

Companies invest considerable resources in maintaining their online profiles and blogs are a central part of this part. So the question must be raised – are blogs really worth the ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Fail to plan – What to consider in your marketing strategy

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Fail to plan – What to consider in your marketing strategy

It doesn’t matter what industry you work in but you would always appreciate the value of the words – Fail to plan, plan to fail.  No matter how experienced you might be, you can never successful make, build or do anything without a plan.   The same can be said for marketing.

When it comes to reaching your customer and engaging them in your brand, a nice office, beautifully designed business cards and even a great product or service is not enough.“If ...

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Creating the News

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Creating the News

Any organisation knows that keeping its name consistently on the minds of journalists and editors is an integral component of gaining meaningful media placements.

So what happens when an organisation isn’t releasing a new product or service or holding an event?

It’s quite simple really – the news must be created!

An effective way in which this can be done is through research, survey results and statistics.

This data can provide an ideal media story and a way to keep your brand exposed. Whether ...

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