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Finding The Right Angle For Print Media

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Finding The Right Angle For Print Media

Print media is the ideal medium if you want to provide an extended message to your audience and you want them to keep your story as reference. If you’re serious about promoting your brand and business activities using this medium, then you must present your story using the right angle.

There are few things more important when putting a story to a journalist than knowing where you see your story fitting in their publication. It’s easy to think, for example, that ...

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Six alternatives to “No Comment” and why you should use them

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Six alternatives to “No Comment” and why you should use them

You may be one of the lucky ones who never find themselves in front of the media over a contentious issue or crisis.  However – conflict is exactly what makes news ‘news’ and if you watch the news tonight you will see that common theme behind every story – conflict – man versus the environment, political party versus political party, big corporate versus little guy – you get what I mean.

So if you find yourself in a crisis situation or ...

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8 Top Tips On How To Host A Successful Media Launch

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8 Top Tips On How To Host A Successful Media Launch

When launching an event for a client it’s not a one off activity, it should be a part of an over-arching strategy. Events provide companies with opportunities to extend their reach within target markets to build relationships. First, however, you need to identify your stakeholders, key messages and have a view to build long term relationships, otherwise there is no point.

Have you ever been to an event and after a very short time wondered why you were invited in the ...

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The 7 Deadly Sins of Television Interviews

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The 7 Deadly Sins of Television Interviews

In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation they represent.  Some sins are worse than others but regardless they will all lead to a bad experience that could leave a reputation in tatters.  Below are seven of the most deadly of all sins when it comes to television interviews.

1. Sloth – the avoidance of any work

Going into an interview without any research on ...

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