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FOLLOW THAT BIRD!

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FOLLOW THAT BIRD!

By Irene Gomez, CIO, Corporate Media, Singapore

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active users, Twitter is the world’s fourth-largest social network, as it gets ready for its IPO offering.

Twitter has proven its worth as the platform for breaking news. Tweets, i.e. the 140-character messages that make up the global Twitter dialogue, have become the preferred medium ...

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Socialising on Social Media

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Socialising on Social Media

Remember the good old days when marketers and entrepreneurs made it a point to attend every possible event to “network” in the hope of getting new business or potential leads.  For some like me, this was a chore – you would go off to an event – scan the room, draw your aim and then fire at the most unsuspecting target.  Except that this lone soul standing alone at a corner was just that – another brick in the wall. ...

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Statistically Speaking…

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Statistically Speaking…

Back in school, statistics, or anything that involved digits and analytics really, was probably one of the most dreaded areas of study, especially for us creative types. But needless to say, a lot of emphasis has been placed on statistics and analytics in the context of virtual presence in our business – something that we’re all involved with in one way or another, creative or otherwise. There is no escaping it!

Thankfully though, almost any virtual platform now provides users with ...

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