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Social Media – A Heretic’s View

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Social Media – A Heretic’s View

No Better Place

I guess there’s no better place than the Evoke Network for me to confess the terrible heresy I’ve been carrying around for months now: I don’t believe in Social Media.

I’m not some Luddite with his head in the sand, or some old soldier who doesn’t believe that new weapons can possibly be as effective as ones successful in ancient wars. My agency has been building web sites since 1990 and we’ve been translating brands to social media since ...

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