Author Archive

Is Social Media killing Brands?

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Is Social Media killing Brands?

By Marta Gonçalves, Managing Partner of Say U Consulting 

One of the most radical changes experienced by those working in Communication is the seemingly unstoppable rise in social media use, along with the decline in the rule of traditional media and the apparent demise of a certain notion of brand loyalty. The sheer volume of contacts and connection possibilities has diluted the consumers’ attention span and created barriers to brand monopoly in numerous sectors.

When facing a permanent state of distraction in an ...

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Is your message relevant?

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Is your message relevant?

By: Marta Gonçalves, Managing Partner at Say U Consulting

When facing the current economic situation the immediate response from many organizations was one of caution. The goal of reducing costs in order to survive the crisis and the expectation regarding what the future might bring have become the two most important factors guiding many companies today.

This cautionary effort, as natural as it may seem, has also meant that communication has been relegated to a secondary spot in the global set of ...

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PR in the web

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PR in the web

In a time of economic crisis, during which budgets are limited but “cost free” resources are varied, we are faced with the growth of an unusual area – the web PR.

Despite the current juncture, the choice of this kind of services has been growing mainly due to their reduced cost and their potential impact. Obviously this is not a generalized tendency, but its growth over the last three years is undeniable, particularly impelled by the Internet and the social networks ...

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Using the 3 R’s of recycling to communicate

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Using the 3 R’s of recycling to communicate

In a moment when budgets are limited but there are plenty of cost free resources, the famous “3 R’s of Recycling” can, and should, be applied to new strategies for action, namely when we look to Web 2.0.

It is a commonly known fact that Web 2.0 is a tool with increasing importance in order to interact with the public. However, if it is not properly harnessed it can portray an image of amateurship and a deficit of attention, conferring a ...

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Investing In order to grow

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Investing In order to grow

Under the sign of saving and the necessity for companies to reduce their structural cost, we are dedicating this month’s U’ve Got Mail to this topic. I believe that, now more than ever, we must differentiate the need to save from the need to invest.

The investments we make today will be the results we achieve tomorrow. Defining a strategy for action that is coherent with your proposed vision and mission and an oriented plan to differentiate your solutions from the ...

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