Blog

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

Posted by:

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans.

At the end of the film, Anna, Princess of Arendelle eventually ends up falling for Kristoff, a true outdoorsman with a penchant for ‘eating boogers because every guy does it’, living and eating carrots with his mangy reindeer and taking an occasional bath here and there, seems like a MIS-MATCH made in heaven. He is a bit ...

Continue Reading →
0

Can you connect with your audience?

Posted by:

Can you connect with your audience?

Storytelling is not a new concept but with the explosion of social media and content marketing the strategy of telling a story as an element for direct and indirect marketing has become a strategic opportunity.

Traditionally, emotion is not something we look for in business – we are taught to be effective, efficient and result-oriented. However, what leads us to try to accomplish our goals always starts with a story that has a meaning to our brand, our company and our ...

Continue Reading →
0

Why marketing is emotional

Posted by:

Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

Continue Reading →
0

Conquering the value of Reputation

Posted by:

Conquering the value of Reputation

By Marta Gonçalves, Managing Partner at Say U Consulting

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

When facing the challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for opportunities abroad.

Proof of this tendency to conduct business outside in order to balance deficiencies encountered in one’s ...

Continue Reading →
0

Eco-branding: the “green” transformation of Brands

Posted by:

Eco-branding: the “green” transformation of Brands

By Marta Gonçalves - Say U Consulting Managing Partner

The environment, renewable energy sources and sustainability are topics that are on the central stage of the global media agenda. There is a considerable degree of attention placed on initiatives such as the World Future Energy Summit and the framework for Climate and Energy policies of the European Union.

The importance of these themes in the positioning we adopt in the market should lead organizations towards introducing in their communication the concept of Eco-branding. ...

Continue Reading →
0
Page 1 of 22 12345...»