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Eco-branding: the “green” transformation of Brands

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Eco-branding: the “green” transformation of Brands

By Marta Gonçalves - Say U Consulting Managing Partner

The environment, renewable energy sources and sustainability are topics that are on the central stage of the global media agenda. There is a considerable degree of attention placed on initiatives such as the World Future Energy Summit and the framework for Climate and Energy policies of the European Union.

The importance of these themes in the positioning we adopt in the market should lead organizations towards introducing in their communication the concept of Eco-branding. ...

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

By Marta Gonçalves - Say U Consulting Managing Partner

Part of the current discourse in Politics and Economy, entrepreneurship takes on varied facets as an essential solution for the challenges we are facing. Although it doesn’t act as a magical recipe to overcome all obstacles created by a multitude of conditions, the eagerness to create something new is a common trait of all professionals ambitious enough to seek wider objectives.

In this last month of the year, a moment when one can ...

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FOLLOW THAT BIRD!

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FOLLOW THAT BIRD!

By Irene Gomez, CIO, Corporate Media, Singapore

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active users, Twitter is the world’s fourth-largest social network, as it gets ready for its IPO offering.

Twitter has proven its worth as the platform for breaking news. Tweets, i.e. the 140-character messages that make up the global Twitter dialogue, have become the preferred medium ...

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Can you handle a crisis?

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Can you handle a crisis?

By Marta Gonçalves, Managing Partner of Say U Consulting 

When faced with the complexity of the widespread crisis scenario we experience today, numerous companies have been considering more seriously the necessity to anticipate and adapt.

Nowadays, in order for a communication strategy to be sustainable in the long run it must necessarily establish a plan for crisis management. Companies need to acknowledge there isn’t an action void of risk and that it becomes crucial to create efficient and adequate responses to their chosen ...

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Is Social Media killing Brands?

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Is Social Media killing Brands?

By Marta Gonçalves, Managing Partner of Say U Consulting 

One of the most radical changes experienced by those working in Communication is the seemingly unstoppable rise in social media use, along with the decline in the rule of traditional media and the apparent demise of a certain notion of brand loyalty. The sheer volume of contacts and connection possibilities has diluted the consumers’ attention span and created barriers to brand monopoly in numerous sectors.

When facing a permanent state of distraction in an ...

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