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Why marketing is emotional

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Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

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Conquering the value of Reputation

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Conquering the value of Reputation

By Marta Gonçalves, Managing Partner at Say U Consulting

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

When facing the challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for opportunities abroad.

Proof of this tendency to conduct business outside in order to balance deficiencies encountered in one’s ...

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Eco-branding: the “green” transformation of Brands

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Eco-branding: the “green” transformation of Brands

By Marta Gonçalves - Say U Consulting Managing Partner

The environment, renewable energy sources and sustainability are topics that are on the central stage of the global media agenda. There is a considerable degree of attention placed on initiatives such as the World Future Energy Summit and the framework for Climate and Energy policies of the European Union.

The importance of these themes in the positioning we adopt in the market should lead organizations towards introducing in their communication the concept of Eco-branding. ...

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

By Marta Gonçalves - Say U Consulting Managing Partner

Part of the current discourse in Politics and Economy, entrepreneurship takes on varied facets as an essential solution for the challenges we are facing. Although it doesn’t act as a magical recipe to overcome all obstacles created by a multitude of conditions, the eagerness to create something new is a common trait of all professionals ambitious enough to seek wider objectives.

In this last month of the year, a moment when one can ...

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FOLLOW THAT BIRD!

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FOLLOW THAT BIRD!

By Irene Gomez, CIO, Corporate Media, Singapore

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active users, Twitter is the world’s fourth-largest social network, as it gets ready for its IPO offering.

Twitter has proven its worth as the platform for breaking news. Tweets, i.e. the 140-character messages that make up the global Twitter dialogue, have become the preferred medium ...

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