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Is Social Media killing Brands?

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Is Social Media killing Brands?

By Marta Gonçalves, Managing Partner of Say U Consulting 

One of the most radical changes experienced by those working in Communication is the seemingly unstoppable rise in social media use, along with the decline in the rule of traditional media and the apparent demise of a certain notion of brand loyalty. The sheer volume of contacts and connection possibilities has diluted the consumers’ attention span and created barriers to brand monopoly in numerous sectors.

When facing a permanent state of distraction in an ...

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Is your message relevant?

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Is your message relevant?

By: Marta Gonçalves, Managing Partner at Say U Consulting

When facing the current economic situation the immediate response from many organizations was one of caution. The goal of reducing costs in order to survive the crisis and the expectation regarding what the future might bring have become the two most important factors guiding many companies today.

This cautionary effort, as natural as it may seem, has also meant that communication has been relegated to a secondary spot in the global set of ...

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Interview insights from Isolde Schram

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Interview insights from Isolde Schram

From MediaDunes

In the Netherlands we love working in open offices, where we can share information with other entrepeneurs.   So if you were working in one of the free open workspace of Dutch seats2meet/ like de Bank van Noppes, a mere 45 minutes from Eindhoven Airport (and just a few minutes longer from Schiphol Amsterdam Airport) you could chance a meeting with one of Holland’s leading consultants and innovators.

MediaDunes staff did just ...

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Don’t jump (the gun) into the line of fire

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Don’t jump (the gun) into the line of fire

by Irene Gomez, Corporate Media

Just like a marriage proposal, sometimes, we get overexcited about the news and just want to shout it out to the world – well, to anyone within earshot anyway.  We just can’t contain ourselves.  This also holds true for news connected to our business.  Some of us start to envision dollar signs and products flying off the shelves almost immediately!

However, there is something to be said ...

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Meeting the press: Looking your best on camera

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Meeting the press: Looking your best on camera

Our Spanish partner Grupo Albión gives some tips on how to look best on camera.

In any walk of life, be it business or pleasure, leaving a good impression is truly priceless. And in this day and age, the press has the power to make or break reputations. To this end, we at Grupo Albión have put together a few starter tips for those keen to take full advantage of their encounters with the media.

  • White shirts “glow” ...
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