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DIY Video Production – common (best) practice?

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DIY Video Production – common (best) practice?

In this blog Henk Vaars of Evoke Network member Mediadunes discusses the development of video production. He is a specialist in a new field which he calls New Business PR. His role is simple: to boost your financial gain by getting higher marketing PR to sales change.

Throughout 2012, video for B2B businesses showed an upward trend in effectiveness and you can expect this to continue well into 2013 and beyond.

But first ...

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Getting to the Top of Search Mountain

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Getting to the Top of Search Mountain

Paul Frankel, President of Origin, explains what it takes these days to get to the top of search mountain.

By now, everyone in marketing and PR knows that search is important. But to give you some of idea of how important it has become, let’s look at some recent statistics:

  • A recent study from Forrester Research reports that 70% of US consumers trust brand and product recommendations from friends and relatives, but only 10% trust ...
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The dos and don’ts of interviews with news editors

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The dos and don’ts of interviews with news editors

Our Spanish colleague Jorge López of Grupo Albión gives some tips on what to keep in mind while giving interviews and therefore how to build a good relationship with news editors:

When pitching your organization’s story to news editors, there are fundamental do’s and don’ts that you as a public relations professional should follow. Here are some useful tips about working with the media. Remember, the press is not your enemy!

Do:

  • Review message points before interview; keep handy for phone interview
  • Know your ...
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SafeNet abre una nueva era de cifrado elástico al anunciar el primer hipervisor criptográfico del mundo

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En un momento en el que la confianza en la seguridad basada en la protección del perímetro está menguando y en el que las organizaciones se ven cada vez más presionadas para adoptar estrategias en la nube y consolidar sus centros de datos, la cuestión de cómo migrar datos de forma segura a entornos en la nube (públicos, privados o híbridos) se ha convertido en un asunto central. Como parte de su estrategia Secure Breach, SafeNet ha anunciado hoy el ...

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El escáner KODAK SCANMATE i940 para equipos MACINTOSH aporta la productividad y calidad de imagen galardonadas a los clientes de Apple

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Document Imaging de Kodak presenta una solución potente de administración de documentos para los usuarios de equipos APPLE MACINTOSH que hace que sea sencillo organizar, administrar y compartir archivos digitales y documentos digitalizados. El escáner KODAK SCANMATE i940 para equipos MACINTOSH incorpora una captura precisa para una mayor exactitud de imagen, un sólido manejo del papel para un proceso más eficaz, y una serie de aplicaciones de software incluidas que permiten al usuario una mayor productividad.
“El galardonado i940 tiene ...

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