Archive for 'Blog'

U’ve Got Mail: Thinking and Communicating Entrepreneurship

Posted by:

U’ve Got Mail: Thinking and Communicating Entrepreneurship

By Marta Gonçalves - Say U Consulting Managing Partner

Part of the current discourse in Politics and Economy, entrepreneurship takes on varied facets as an essential solution for the challenges we are facing. Although it doesn’t act as a magical recipe to overcome all obstacles created by a multitude of conditions, the eagerness to create something new is a common trait of all professionals ambitious enough to seek wider objectives.

In this last month of the year, a moment when one can ...

Continue Reading →
0

FOLLOW THAT BIRD!

Posted by:

FOLLOW THAT BIRD!

By Irene Gomez, CIO, Corporate Media, Singapore

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active users, Twitter is the world’s fourth-largest social network, as it gets ready for its IPO offering.

Twitter has proven its worth as the platform for breaking news. Tweets, i.e. the 140-character messages that make up the global Twitter dialogue, have become the preferred medium ...

Continue Reading →
0

Can you handle a crisis?

Posted by:

Can you handle a crisis?

By Marta Gonçalves, Managing Partner of Say U Consulting 

When faced with the complexity of the widespread crisis scenario we experience today, numerous companies have been considering more seriously the necessity to anticipate and adapt.

Nowadays, in order for a communication strategy to be sustainable in the long run it must necessarily establish a plan for crisis management. Companies need to acknowledge there isn’t an action void of risk and that it becomes crucial to create efficient and adequate responses to their chosen ...

Continue Reading →
1

Is Social Media killing Brands?

Posted by:

Is Social Media killing Brands?

By Marta Gonçalves, Managing Partner of Say U Consulting 

One of the most radical changes experienced by those working in Communication is the seemingly unstoppable rise in social media use, along with the decline in the rule of traditional media and the apparent demise of a certain notion of brand loyalty. The sheer volume of contacts and connection possibilities has diluted the consumers’ attention span and created barriers to brand monopoly in numerous sectors.

When facing a permanent state of distraction in an ...

Continue Reading →
0

Is your message relevant?

Posted by:

Is your message relevant?

By: Marta Gonçalves, Managing Partner at Say U Consulting

When facing the current economic situation the immediate response from many organizations was one of caution. The goal of reducing costs in order to survive the crisis and the expectation regarding what the future might bring have become the two most important factors guiding many companies today.

This cautionary effort, as natural as it may seem, has also meant that communication has been relegated to a secondary spot in the global set of ...

Continue Reading →
0
Page 1 of 11 12345...»