Posted by: Maurizio
Those of you who are following my blogs will remember that a while ago I wrote at length about the demise of local media. The undisputed decline of printed media is currently reflected in the 30% reduction of newsroom staff and the 50% downturn in advertising revenue. No industry can sustain such high levels of decline, so radical measures are required if good journalism is to be preserved.
This topic was the focus of a talk run by the ...
Continue Reading →Posted by: Say U Consulting
In a time of economic crisis, during which budgets are limited but “cost free” resources are varied, we are faced with the growth of an unusual area – the web PR.
Despite the current juncture, the choice of this kind of services has been growing mainly due to their reduced cost and their potential impact. Obviously this is not a generalized tendency, but its growth over the last three years is undeniable, particularly impelled by the Internet and the social networks ...
Continue Reading →In a moment when budgets are limited but there are plenty of cost free resources, the famous “3 R’s of Recycling” can, and should, be applied to new strategies for action, namely when we look to Web 2.0.
It is a commonly known fact that Web 2.0 is a tool with increasing importance in order to interact with the public. However, if it is not properly harnessed it can portray an image of amateurship and a deficit of attention, conferring a ...
Continue Reading →Posted by: Say U Consulting
Under the sign of saving and the necessity for companies to reduce their structural cost, we are dedicating this month’s U’ve Got Mail to this topic. I believe that, now more than ever, we must differentiate the need to save from the need to invest.
The investments we make today will be the results we achieve tomorrow. Defining a strategy for action that is coherent with your proposed vision and mission and an oriented plan to differentiate your solutions from the ...
Continue Reading →Posted by: Say U Consulting
In a troubled time as the one we are going through, it becomes necessary to understand there aren’t sure formulas. This is a moment in which everything needs to be reshapen, in order to find new ideas, in a push for permanent innovation.
We have come to a point in which we have to think about the strategies we use, since we can’t expect different results if the chosen tactic remains the same. It becomes urgent to find out new ways ...
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