Archive for 'Blog'

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

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PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans.

At the end of the film, Anna, Princess of Arendelle eventually ends up falling for Kristoff, a true outdoorsman with a penchant for ‘eating boogers because every guy does it’, living and eating carrots with his mangy reindeer and taking an occasional bath here and there, seems like a MIS-MATCH made in heaven. He is a bit ...

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Can you connect with your audience?

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Can you connect with your audience?

Storytelling is not a new concept but with the explosion of social media and content marketing the strategy of telling a story as an element for direct and indirect marketing has become a strategic opportunity.

Traditionally, emotion is not something we look for in business – we are taught to be effective, efficient and result-oriented. However, what leads us to try to accomplish our goals always starts with a story that has a meaning to our brand, our company and our ...

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Why marketing is emotional

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Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

By Marta Gonçalves - Say U Consulting Managing Partner

Part of the current discourse in Politics and Economy, entrepreneurship takes on varied facets as an essential solution for the challenges we are facing. Although it doesn’t act as a magical recipe to overcome all obstacles created by a multitude of conditions, the eagerness to create something new is a common trait of all professionals ambitious enough to seek wider objectives.

In this last month of the year, a moment when one can ...

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FOLLOW THAT BIRD!

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FOLLOW THAT BIRD!

By Irene Gomez, CIO, Corporate Media, Singapore

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active users, Twitter is the world’s fourth-largest social network, as it gets ready for its IPO offering.

Twitter has proven its worth as the platform for breaking news. Tweets, i.e. the 140-character messages that make up the global Twitter dialogue, have become the preferred medium ...

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