Archive for 'Blog'

2012 Outlook – modest growth in Asia and the USA, ‘benign’ recession in Europe?

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2012 Outlook – modest growth in Asia and the USA, ‘benign’ recession in Europe?

If you had time to peruse the 2012 Morgan Stanley Global Economic Forecast in between munching through the Turkey and the mince pies, you would have noticed it’s a pretty mixed bag but not necessarily fun reading.

Globally, the perception is that growth will be more modest than previously forecast due mainly to poor performance in the USA and stagnation at best (with the risk of recession) in Europe.

Indeed, Europe remains the greatest concern. ...

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Finding The Right Angle For Print Media

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Finding The Right Angle For Print Media

Print media is the ideal medium if you want to provide an extended message to your audience and you want them to keep your story as reference. If you’re serious about promoting your brand and business activities using this medium, then you must present your story using the right angle.

There are few things more important when putting a story to a journalist than knowing where you see your story fitting in their publication. It’s easy to think, for example, that ...

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Social Media – A Heretic’s View

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Social Media – A Heretic’s View

No Better Place

I guess there’s no better place than the Evoke Network for me to confess the terrible heresy I’ve been carrying around for months now: I don’t believe in Social Media.

I’m not some Luddite with his head in the sand, or some old soldier who doesn’t believe that new weapons can possibly be as effective as ones successful in ancient wars. My agency has been building web sites since 1990 and we’ve been translating brands to social media since ...

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Six alternatives to “No Comment” and why you should use them

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Six alternatives to “No Comment” and why you should use them

You may be one of the lucky ones who never find themselves in front of the media over a contentious issue or crisis.  However – conflict is exactly what makes news ‘news’ and if you watch the news tonight you will see that common theme behind every story – conflict – man versus the environment, political party versus political party, big corporate versus little guy – you get what I mean.

So if you find yourself in a crisis situation or ...

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8 Top Tips On How To Host A Successful Media Launch

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8 Top Tips On How To Host A Successful Media Launch

When launching an event for a client it’s not a one off activity, it should be a part of an over-arching strategy. Events provide companies with opportunities to extend their reach within target markets to build relationships. First, however, you need to identify your stakeholders, key messages and have a view to build long term relationships, otherwise there is no point.

Have you ever been to an event and after a very short time wondered why you were invited in the ...

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