Archive for 'Blog'

The 7 Deadly Sins of Television Interviews

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The 7 Deadly Sins of Television Interviews

In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation they represent.  Some sins are worse than others but regardless they will all lead to a bad experience that could leave a reputation in tatters.  Below are seven of the most deadly of all sins when it comes to television interviews.

1. Sloth – the avoidance of any work

Going into an interview without any research on ...

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When Times Are Hard, Innovate

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When Times Are Hard, Innovate

Introduction

The crisis which Europe (mainly) is suffering the last couple of years has resulted in numerous negative consequences, as reported in most of the media. But it has also resulted in the emergence of new technology-based companies and an increase in foreign investment and alliances in various markets, as well as reforms to the financial, educational, and government infrastructure in the countries of the south part of Europe. It may be that the crisis will emerge as a ‘blessing in ...

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Don’t make a drama out of a crisis

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Don’t make a drama out of a crisis

Sooner or later, every company will be faced with a crisis that has the potential to damage its reputation. Sometimes this crisis can be contained in-house; more often than not, and especially in today’s 24/7 media world, news of the problem leaks rapidly to the media, which has the power to destroy the most carefully nurtured company image almost overnight.

For the many businesses that work with hazardous materials or processes that can be dangerous to the environment and people, the ...

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B2B Social Media – myth vs reality

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B2B Social Media – myth vs reality

There has been a lot of noise in many marketing communication quarters about the need for B2B (Business to Business) organisations to engage in the social media arena. At 4CM we regularly come across clients who are either interested in exploring these new channels, putting in place the appropriate strategy, or simply want to know more about the topic. Business to Consumer (B2C) marketers have been active in the social media arena for a while now, but there is still ...

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The Regular Email Newsletter

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The Regular Email Newsletter

Evoke Network puts out a regular email newsletter for anyone who signs up!

It’s put together with input from all the partners, not only covering industry news but also partner news, Evoke Network updates and a variety of other items you might find interesting.

Don’t worry, when you sign up you’ll only receive the newsletter.

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