Archive for 'Blog'

The dos and don’ts of interviews with news editors

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The dos and don’ts of interviews with news editors

Our Spanish colleague Jorge López of Grupo Albión gives some tips on what to keep in mind while giving interviews and therefore how to build a good relationship with news editors:

When pitching your organization’s story to news editors, there are fundamental do’s and don’ts that you as a public relations professional should follow. Here are some useful tips about working with the media. Remember, the press is not your enemy!

Do:

  • Review message points before interview; keep handy for phone interview
  • Know your ...
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Social Media Crisis

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Social Media Crisis

Social Media Crisis – respond and react

Crisis communication is a topic of great interest to many PR specialists and organisations.  Although B2C businesses are mostly involved in crisis communication, the advent of social media, as well as its expansion across all market segments, including B2B, has made it more topical in this sector too.

Carl Thalen is a Managing Partner at K-Street Advisors, in Sweden.  K-Street specialise in brand reputation and high level consultancy and Carl is highlighting in ...

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End Of Print Media – the Sequel

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End Of Print Media – the Sequel

Those of you who are following my blogs will remember that a while ago I wrote at length about the demise of local media.  The undisputed decline of printed media is currently reflected in the 30% reduction of newsroom staff and the 50% downturn in advertising revenue. No industry can sustain such high levels of decline, so radical measures are required if good journalism is to be preserved.

This topic was the focus of a talk run by the ...

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PR in the web

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PR in the web

In a time of economic crisis, during which budgets are limited but “cost free” resources are varied, we are faced with the growth of an unusual area – the web PR.

Despite the current juncture, the choice of this kind of services has been growing mainly due to their reduced cost and their potential impact. Obviously this is not a generalized tendency, but its growth over the last three years is undeniable, particularly impelled by the Internet and the social networks ...

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Using the 3 R’s of recycling to communicate

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Using the 3 R’s of recycling to communicate

In a moment when budgets are limited but there are plenty of cost free resources, the famous “3 R’s of Recycling” can, and should, be applied to new strategies for action, namely when we look to Web 2.0.

It is a commonly known fact that Web 2.0 is a tool with increasing importance in order to interact with the public. However, if it is not properly harnessed it can portray an image of amateurship and a deficit of attention, conferring a ...

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