Our Spanish colleague Jorge López of Grupo Albión gives some tips on what to keep in mind while giving interviews and therefore how to build a good relationship with news editors:
When pitching your organization’s story to news editors, there are fundamental do’s and don’ts that you as a public relations professional should follow. Here are some useful tips about working with the media. Remember, the press is not your enemy!
- Review message points before interview; keep handy for phone interview
- Know your ...