Archive for 'Blog'

Investing In order to grow

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Investing In order to grow

Under the sign of saving and the necessity for companies to reduce their structural cost, we are dedicating this month’s U’ve Got Mail to this topic. I believe that, now more than ever, we must differentiate the need to save from the need to invest.

The investments we make today will be the results we achieve tomorrow. Defining a strategy for action that is coherent with your proposed vision and mission and an oriented plan to differentiate your solutions from the ...

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The formula for success

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The formula for success

In a troubled time as the one we are going through, it becomes necessary to understand there aren’t sure formulas. This is a moment in which everything needs to be reshapen, in order to find new ideas, in a push for permanent innovation.

We have come to a point in which we have to think about the strategies we use, since we can’t expect different results if the chosen tactic remains the same. It becomes urgent to find out new ways ...

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Getting The Best from Interviews

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Getting The Best from Interviews

When the time comes for a company spokesperson to front the firing line, so to speak, by agreeing to a media interview, there are some key points to remember that can make the process a little less painful for those unfamiliar with being interviewed.

The objective for any interview is to promote your brand/company and get the best possible outcome from the interview, regardless of whether you have only a positive story to tell or you are responding to a crisis.

Using ...

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Socialising on Social Media

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Socialising on Social Media

Remember the good old days when marketers and entrepreneurs made it a point to attend every possible event to “network” in the hope of getting new business or potential leads.  For some like me, this was a chore – you would go off to an event – scan the room, draw your aim and then fire at the most unsuspecting target.  Except that this lone soul standing alone at a corner was just that – another brick in the wall. ...

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The good, the bad and the ugly

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The good, the bad and the ugly

Corporate blogs are now viewed as an essential forum of communication for businesses and organisations operating in today’s social media marketplace.

There is no doubt that social media is an effective tool in brand marketing whether it is increasing brand awareness, enhancing your image, creating stakeholder relationships or generating sales and revenue.

Companies invest considerable resources in maintaining their online profiles and blogs are a central part of this part. So the question must be raised – are blogs really worth the ...

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