Archive for 'Blog'

Statistically Speaking…

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Statistically Speaking…

Back in school, statistics, or anything that involved digits and analytics really, was probably one of the most dreaded areas of study, especially for us creative types. But needless to say, a lot of emphasis has been placed on statistics and analytics in the context of virtual presence in our business – something that we’re all involved with in one way or another, creative or otherwise. There is no escaping it!

Thankfully though, almost any virtual platform now provides users with ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Talk like a local

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Talk like a local

In my various years in communications I have lost count of the times I was told by Senior Managers (mainly I hasten to say Sales Directors) that they wanted product ‘x’ to be sold in country ‘y’ and therefore could I possibly organise for the immediate translation of all the relevant technical and support material.

While there is no doubt that highly technical documents like safety data sheets, instructions and the like can easily be translated from one language to another, ...

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Fail to plan – What to consider in your marketing strategy

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Fail to plan – What to consider in your marketing strategy

It doesn’t matter what industry you work in but you would always appreciate the value of the words – Fail to plan, plan to fail.  No matter how experienced you might be, you can never successful make, build or do anything without a plan.   The same can be said for marketing.

When it comes to reaching your customer and engaging them in your brand, a nice office, beautifully designed business cards and even a great product or service is not enough.“If ...

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Creating the News

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Creating the News

Any organisation knows that keeping its name consistently on the minds of journalists and editors is an integral component of gaining meaningful media placements.

So what happens when an organisation isn’t releasing a new product or service or holding an event?

It’s quite simple really – the news must be created!

An effective way in which this can be done is through research, survey results and statistics.

This data can provide an ideal media story and a way to keep your brand exposed. Whether ...

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