Archive for 'Blog'

The End Of PR As We Know It

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The End Of PR As We Know It

While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly catching up, demonstrating that this ancient concept (for so it is, given that ‘Curators’ have been around since the dawn of history) is fast gaining credibility among PR professionals.  However, there is still a certain degree of confusion between curation and aggregation.

In recent weeks, a number of our clients have ...

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Nudge – an online platform for sustainability

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Nudge – an online platform for sustainability

Evoke PRBy 2050 the world’s population will exceed 9 billion. An increasing population, coupled with increased levels of consumption worldwide – but particularly in emerging economies – will place unprecedented demand on ecological systems and natural resources.

For developed countries, such as those in Europe and the North America, the footprint is already high; to support the world at a similar levels of consumption would require the resources of more than three ...

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Greece – An in-depth look by an insider

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Greece – An in-depth look by an insider

Greece, the cradle of Western civilisation and land of ancient gods and goddesses, has been experiencing an economic nightmare since the middle of 2009 and an uncertain future lies ahead. This article is an attempt to describe some of the reasons for the present crisis.

Much of what is reported in the press is about Greece these days is true. However, there is also good news about the country that has not filtered out, such as the amazing 800% increase in ...

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Benchmarking Social Media – Wave Two

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Benchmarking Social Media – Wave Two

A year ago the Chartered Institute of Marketing undertook the task of benchmarking social media among marketers (in-house and agency).  The first set of results, called Wave One, has been available online through an attractive infographic chart for a while and we’ve used some of the findings in a number of blogs we have been publishing on the subject since.

The results of Wave Two were announced at a meeting in London during June and these provide a more in-depth ...

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There is more to video than meets the eyes

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There is more to video than meets the eyes

Whether you are a PR and Marketing Consultancy or a manufacturing company, you will at some stage in your business life get involved in recruiting new staff. If your recruitment campaign is short and you are hiring among a very narrow field of specialism you can do it the conventional way. But what if you are a large organisation, say a chain of shops, and
you are recruiting for dozens of vacancies? Chances are that your personnel department will be inundated with applications, and ...

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