Archive for 'Blog'

Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

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Do You Know The Right People

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Do You Know The Right People

People and relationships are way more important in the corporate world than many people
even seem to realize. People will get you places you cannot get to on your own. As vague
as that statement sounds, it is basically the logic behind networking. Networking could get
you the referrals and business that you need to go that much further in your business. This
is especially important for small businesses that are trying to stay alive amidst ...

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The Value of Sponsorships

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What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

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Doing business in The Netherlands, and in Europe!

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Doing business in The Netherlands, and in Europe!

Working in partnership with other businesses is the essence of 21st century success. Start-ups in particular benefit from a collaborative framework in which ideas can be generated and prospective partnerships initiated. PR consultants like EVOKE partners, with their natural flair for communication, should foster such co-operation at national and international level.

In today’s fast-paced networked economy, professional PR consultants must work closer with marketing departments to maintain and improve business skills and market knowledge. But technical ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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