Archive for 'Topic of the month'

Why marketing is emotional

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Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

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Getting to the Top of Search Mountain

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Getting to the Top of Search Mountain

Paul Frankel, President of Origin, explains what it takes these days to get to the top of search mountain.

By now, everyone in marketing and PR knows that search is important. But to give you some of idea of how important it has become, let’s look at some recent statistics:

  • A recent study from Forrester Research reports that 70% of US consumers trust brand and product recommendations from friends and relatives, but only 10% trust ...
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Social Media Crisis

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Social Media Crisis

Social Media Crisis – respond and react

Crisis communication is a topic of great interest to many PR specialists and organisations.  Although B2C businesses are mostly involved in crisis communication, the advent of social media, as well as its expansion across all market segments, including B2B, has made it more topical in this sector too.

Carl Thalen is a Managing Partner at K-Street Advisors, in Sweden.  K-Street specialise in brand reputation and high level consultancy and Carl is highlighting in ...

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