Social Media Crisis – respond and react
Crisis communication is a topic of great interest to many PR specialists and organisations. Although B2C businesses are mostly involved in crisis communication, the advent of social media, as well as its expansion across all market segments, including B2B, has made it more topical in this sector too.
Carl Thalen is a Managing Partner at K-Street Advisors, in Sweden. K-Street specialise in brand reputation and high level consultancy and Carl is highlighting in ...Continue Reading →