Archive for 'Say-U'

Conquering the value of Reputation

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Conquering the value of Reputation

By Marta Gonçalves, Managing Partner at Say U Consulting

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

When facing the challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for opportunities abroad.

Proof of this tendency to conduct business outside in order to balance deficiencies encountered in one’s ...

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Eco-branding: the “green” transformation of Brands

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Eco-branding: the “green” transformation of Brands

By Marta Gonçalves – Say U Consulting Managing Partner

The environment, renewable energy sources and sustainability are topics that are on the central stage of the global media agenda. There is a considerable degree of attention placed on initiatives such as the World Future Energy Summit and the framework for Climate and Energy policies of the European Union.

The importance of these themes in the positioning we adopt in the market should lead organizations towards introducing in their communication the concept of Eco-branding. ...

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

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U’ve Got Mail: Thinking and Communicating Entrepreneurship

By Marta Gonçalves – Say U Consulting Managing Partner

Part of the current discourse in Politics and Economy, entrepreneurship takes on varied facets as an essential solution for the challenges we are facing. Although it doesn’t act as a magical recipe to overcome all obstacles created by a multitude of conditions, the eagerness to create something new is a common trait of all professionals ambitious enough to seek wider objectives.

In this last month of the year, a moment when one can ...

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Is Social Media killing Brands?

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Is Social Media killing Brands?

By Marta Gonçalves, Managing Partner of Say U Consulting 

One of the most radical changes experienced by those working in Communication is the seemingly unstoppable rise in social media use, along with the decline in the rule of traditional media and the apparent demise of a certain notion of brand loyalty. The sheer volume of contacts and connection possibilities has diluted the consumers’ attention span and created barriers to brand monopoly in numerous sectors.

When facing a permanent state of distraction in an ...

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