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Investing In order to grow

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Investing In order to grow

Under the sign of saving and the necessity for companies to reduce their structural cost, we are dedicating this month’s U’ve Got Mail to this topic. I believe that, now more than ever, we must differentiate the need to save from the need to invest.

The investments we make today will be the results we achieve tomorrow. Defining a strategy for action that is coherent with your proposed vision and mission and an oriented plan to differentiate your solutions from the competition will dictate the future of your organization.

With a scarcity of resources and a Spartan cost structure it becomes impossible to commit any novice errors. Objectives must be clear. Analyze and assess the results of your action to define, with the lowest margin for error how, when and where to place your bets.

To communicate, whatever the chosen format, becomes an unquestionable necessity. Ceasing to communicate is to stagnate and eventually perish.

The saying goes that after the storm comes a calm. Despite the storm that Europe, and particularly Portugal, has to navigate through, it is necessary to think about the place where we need our organization to be.

“We have a philosophy and a strategy. When times are tough, you build share.”
AG Lafley, CEO, Procter & Gamble

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