Posts Tagged 'B2B'

Talk like a local

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Talk like a local

In my various years in communications I have lost count of the times I was told by Senior Managers (mainly I hasten to say Sales Directors) that they wanted product ‘x’ to be sold in country ‘y’ and therefore could I possibly organise for the immediate translation of all the relevant technical and support material.

While there is no doubt that highly technical documents like safety data sheets, instructions and the like can easily be translated from one language to another, ...

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Fail to plan – What to consider in your marketing strategy

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Fail to plan – What to consider in your marketing strategy

It doesn’t matter what industry you work in but you would always appreciate the value of the words – Fail to plan, plan to fail.  No matter how experienced you might be, you can never successful make, build or do anything without a plan.   The same can be said for marketing.

When it comes to reaching your customer and engaging them in your brand, a nice office, beautifully designed business cards and even a great product or service is not enough.“If ...

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Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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Six alternatives to “No Comment” and why you should use them

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Six alternatives to “No Comment” and why you should use them

You may be one of the lucky ones who never find themselves in front of the media over a contentious issue or crisis.  However – conflict is exactly what makes news ‘news’ and if you watch the news tonight you will see that common theme behind every story – conflict – man versus the environment, political party versus political party, big corporate versus little guy – you get what I mean.

So if you find yourself in a crisis situation or ...

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When Times Are Hard, Innovate

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When Times Are Hard, Innovate

Introduction

The crisis which Europe (mainly) is suffering the last couple of years has resulted in numerous negative consequences, as reported in most of the media. But it has also resulted in the emergence of new technology-based companies and an increase in foreign investment and alliances in various markets, as well as reforms to the financial, educational, and government infrastructure in the countries of the south part of Europe. It may be that the crisis will emerge as a ‘blessing in ...

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