Posts Tagged 'Business-to-business'

Talk like a local

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Talk like a local

In my various years in communications I have lost count of the times I was told by Senior Managers (mainly I hasten to say Sales Directors) that they wanted product ‘x’ to be sold in country ‘y’ and therefore could I possibly organise for the immediate translation of all the relevant technical and support material.

While there is no doubt that highly technical documents like safety data sheets, instructions and the like can easily be translated from one language to another, ...

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Top Tips for B2B PR

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Top Tips for B2B PR

To stay ahead of competitors in the highly competitive and crowded B2B market, organisations need to ensure they are utilising all of their resources effectively.

In this era of social media, companies need to look beyond traditional B2B public relations and develop their own digital PR strategies to ensure maximum brand exposure.

There is no question that social media is an effective tool, whether it is increasing brand awareness, enhancing your ...

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Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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B2B Social Media – myth vs reality

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B2B Social Media – myth vs reality

There has been a lot of noise in many marketing communication quarters about the need for B2B (Business to Business) organisations to engage in the social media arena. At 4CM we regularly come across clients who are either interested in exploring these new channels, putting in place the appropriate strategy, or simply want to know more about the topic. Business to Consumer (B2C) marketers have been active in the social media arena for a while now, but there is still ...

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