Posts Tagged 'Business'

The Value of Sponsorships

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What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

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Doing business in The Netherlands, and in Europe!

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Doing business in The Netherlands, and in Europe!

Working in partnership with other businesses is the essence of 21st century success. Start-ups in particular benefit from a collaborative framework in which ideas can be generated and prospective partnerships initiated. PR consultants like EVOKE partners, with their natural flair for communication, should foster such co-operation at national and international level.

In today’s fast-paced networked economy, professional PR consultants must work closer with marketing departments to maintain and improve business skills and market knowledge. But technical ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Be a Leader, even in a downturn

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Be a Leader, even in a downturn

It’s easy to feel despondent and negative in a recession when all we hear on TV and radio is gloom and doom, coupled by a worrying decrease in our businesses bank balances and the reluctance of our customers to part with resources for projects that had usually been deemed as routine.

However, even at times of perceived hardship like the current ones, savvy businesses can reap rewards and – with a ...

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Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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