Posts Tagged 'communications'

Is your message relevant?

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Is your message relevant?

By: Marta Gonçalves, Managing Partner at Say U Consulting

When facing the current economic situation the immediate response from many organizations was one of caution. The goal of reducing costs in order to survive the crisis and the expectation regarding what the future might bring have become the two most important factors guiding many companies today.

This cautionary effort, as natural as it may seem, has also meant that communication has been relegated to a secondary spot in the global set of ...

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The value of good Media Skills

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The media is the most powerful marketing tool in the world today. In fact, we spend more time ‘consuming’ the media than we do actually ‘talking’ to one another.

As our society becomes even more open and accountable, it is increasingly likely the activities of people and organisations in the public eye will be questioned by the media.

The media also define our culture and media outlets set the daily agenda. ...

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