Posts Tagged 'Consulting'

Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

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The Value of Sponsorships

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What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

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