Posts Tagged 'Content Curation'

Creating the News

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Creating the News

Any organisation knows that keeping its name consistently on the minds of journalists and editors is an integral component of gaining meaningful media placements.

So what happens when an organisation isn’t releasing a new product or service or holding an event?

It’s quite simple really – the news must be created!

An effective way in which this can be done is through research, survey results and statistics.

This data can provide an ideal media story and a way to keep your brand exposed. Whether ...

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The End Of PR As We Know It

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The End Of PR As We Know It

While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly catching up, demonstrating that this ancient concept (for so it is, given that ‘Curators’ have been around since the dawn of history) is fast gaining credibility among PR professionals.  However, there is still a certain degree of confusion between curation and aggregation.

In recent weeks, a number of our clients have ...

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