Posts Tagged 'Crisis communication'

The Changing Landscape of Crisis Management

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The Changing Landscape of Crisis Management

Reputation is undoubtedly an organisation’s most valuable asset. It is what every company is built on. Organisations invest huge resources in establishing their brands in both the marketplace and in the public eye.

It is essential for businesses to have an exact understanding of their audiences and their expectations. Building relationships with stakeholders is central to every company’s success.

As Abraham Lincoln once said, “Character is like a tree and reputation like its shadow. The shadow ...

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