Posts Tagged 'EVOKE PR Network'

Futurology, for PR

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You would have noticed that I enjoy talking about innovation and in particular how future applications will evolve to affect the field of communication, and therefore our own area of expertise.

I am a great believer that we have firmly entered into a new era of communication standards, one in which our role as PR professional will change radically. Yes, of course, for a few more years we’ll still be making a few bucks following the old order, but what the ...

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Statistically Speaking…

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Statistically Speaking…

Back in school, statistics, or anything that involved digits and analytics really, was probably one of the most dreaded areas of study, especially for us creative types. But needless to say, a lot of emphasis has been placed on statistics and analytics in the context of virtual presence in our business – something that we’re all involved with in one way or another, creative or otherwise. There is no escaping it!

Thankfully though, almost any virtual platform now provides users with ...

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Be a Leader, even in a downturn

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Be a Leader, even in a downturn

It’s easy to feel despondent and negative in a recession when all we hear on TV and radio is gloom and doom, coupled by a worrying decrease in our businesses bank balances and the reluctance of our customers to part with resources for projects that had usually been deemed as routine.

However, even at times of perceived hardship like the current ones, savvy businesses can reap rewards and – with a ...

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