Posts Tagged 'Google'

Statistically Speaking…

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Statistically Speaking…

Back in school, statistics, or anything that involved digits and analytics really, was probably one of the most dreaded areas of study, especially for us creative types. But needless to say, a lot of emphasis has been placed on statistics and analytics in the context of virtual presence in our business – something that we’re all involved with in one way or another, creative or otherwise. There is no escaping it!

Thankfully though, almost any virtual platform now provides users with ...

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The End Of PR As We Know It

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The End Of PR As We Know It

While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly catching up, demonstrating that this ancient concept (for so it is, given that ‘Curators’ have been around since the dawn of history) is fast gaining credibility among PR professionals.  However, there is still a certain degree of confusion between curation and aggregation.

In recent weeks, a number of our clients have ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Is all printed trade press going to the wall?

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Is all printed trade press going to the wall?

Are we experiencing the demise of this media, enjoying the last few days of sunshine before its final collapse?

I know this is a controversial topic and I am by no means one of those radical loonies that advocate the throwing away of everything that is last century for the sake of it. In fact, I have a great deal of respect for good trade media, I count several journalists as friends (indeed even in my own family!) and I am ...

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B2B Social Media – myth vs reality

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B2B Social Media – myth vs reality

There has been a lot of noise in many marketing communication quarters about the need for B2B (Business to Business) organisations to engage in the social media arena. At 4CM we regularly come across clients who are either interested in exploring these new channels, putting in place the appropriate strategy, or simply want to know more about the topic. Business to Consumer (B2C) marketers have been active in the social media arena for a while now, but there is still ...

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