Posts Tagged 'LinkedIn'

Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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B2B Social Media – myth vs reality

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B2B Social Media – myth vs reality

There has been a lot of noise in many marketing communication quarters about the need for B2B (Business to Business) organisations to engage in the social media arena. At 4CM we regularly come across clients who are either interested in exploring these new channels, putting in place the appropriate strategy, or simply want to know more about the topic. Business to Consumer (B2C) marketers have been active in the social media arena for a while now, but there is still ...

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