Posts Tagged 'Marketing'

How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Talk like a local

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Talk like a local

In my various years in communications I have lost count of the times I was told by Senior Managers (mainly I hasten to say Sales Directors) that they wanted product ‘x’ to be sold in country ‘y’ and therefore could I possibly organise for the immediate translation of all the relevant technical and support material.

While there is no doubt that highly technical documents like safety data sheets, instructions and the like can easily be translated from one language to another, ...

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Fail to plan – What to consider in your marketing strategy

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Fail to plan – What to consider in your marketing strategy

It doesn’t matter what industry you work in but you would always appreciate the value of the words – Fail to plan, plan to fail.  No matter how experienced you might be, you can never successful make, build or do anything without a plan.   The same can be said for marketing.

When it comes to reaching your customer and engaging them in your brand, a nice office, beautifully designed business cards and even a great product or service is not enough.“If ...

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

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The Value of Sponsorships

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What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

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