Posts Tagged 'Media'

The value of good Media Skills

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The media is the most powerful marketing tool in the world today. In fact, we spend more time ‘consuming’ the media than we do actually ‘talking’ to one another.

As our society becomes even more open and accountable, it is increasingly likely the activities of people and organisations in the public eye will be questioned by the media.

The media also define our culture and media outlets set the daily agenda. ...

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The demise of local media may be bad for PR

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The demise of local media may be bad for PRPrinted media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.

Instinctively many PR professionals may just shrug this matter off as either trade media or the ...

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Statistically Speaking…

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Statistically Speaking…

Back in school, statistics, or anything that involved digits and analytics really, was probably one of the most dreaded areas of study, especially for us creative types. But needless to say, a lot of emphasis has been placed on statistics and analytics in the context of virtual presence in our business – something that we’re all involved with in one way or another, creative or otherwise. There is no escaping it!

Thankfully though, almost any virtual platform now provides users with ...

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Integrating Social Media and B2B PR: Combination for success

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Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

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Is all printed trade press going to the wall?

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Is all printed trade press going to the wall?

Are we experiencing the demise of this media, enjoying the last few days of sunshine before its final collapse?

I know this is a controversial topic and I am by no means one of those radical loonies that advocate the throwing away of everything that is last century for the sake of it. In fact, I have a great deal of respect for good trade media, I count several journalists as friends (indeed even in my own family!) and I am ...

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