Posts Tagged 'PR'

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

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PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans.

At the end of the film, Anna, Princess of Arendelle eventually ends up falling for Kristoff, a true outdoorsman with a penchant for ‘eating boogers because every guy does it’, living and eating carrots with his mangy reindeer and taking an occasional bath here and there, seems like a MIS-MATCH made in heaven. He is a bit ...

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PR in the web

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PR in the web

In a time of economic crisis, during which budgets are limited but “cost free” resources are varied, we are faced with the growth of an unusual area – the web PR.

Despite the current juncture, the choice of this kind of services has been growing mainly due to their reduced cost and their potential impact. Obviously this is not a generalized tendency, but its growth over the last three years is undeniable, particularly impelled by the Internet and the social networks ...

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The value of good Media Skills

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The media is the most powerful marketing tool in the world today. In fact, we spend more time ‘consuming’ the media than we do actually ‘talking’ to one another.

As our society becomes even more open and accountable, it is increasingly likely the activities of people and organisations in the public eye will be questioned by the media.

The media also define our culture and media outlets set the daily agenda. ...

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Futurology, for PR

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You would have noticed that I enjoy talking about innovation and in particular how future applications will evolve to affect the field of communication, and therefore our own area of expertise.

I am a great believer that we have firmly entered into a new era of communication standards, one in which our role as PR professional will change radically. Yes, of course, for a few more years we’ll still be making a few bucks following the old order, but what the ...

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The demise of local media may be bad for PR

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The demise of local media may be bad for PRPrinted media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.

Instinctively many PR professionals may just shrug this matter off as either trade media or the ...

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